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Fandemand is a digital platform that enables users to connect their online activities, creating a comprehensive digital footprint that can be translated into value. The platform aims to bridge the gap between traditional marketplaces and individuals who may be unable to participate in current markets. By leveraging their digital footprint, users can acquire goods and services on the Fandemand marketplace, gaining access to experiences and products they have always wanted. With a focus on sports and music fans, Fandemand seeks to become a household name among millions of users worldwide, empowering individuals to leverage their own data and create new opportunities for themselves.
As the lead graphic designer tasked with creating the UX/UI designs as well as branding Β for Fandemand's mobile application, I recognize the significance of ensuring a seamless user experience and visually appealing interface for our users. With the amazing help of my graphic design intern and marketing intern we worked very closely on this project and had weekly meetings with our CEO to ensure we brought his vision to life. With a target audience of sports and music fans, I understand the importance of catering to their specific needs and preferences. My main focus would be on creating a user-friendly interface that allows for easy navigation and a simple way for users to connect their online activities to the Fandemand marketplace. I am aware of the impact of creating a visually appealing design that aligns with Fandemand's brand identity, which will contribute to establishing the company as a household name. As a designer, my role was very significant in shaping Fandemand's user experience, ensuring it meets the needs of our target audience, and achieving the company's ultimate goal of bridging the gap between traditional marketplaces and individuals who may be unable to participate in current markets.
ππΌ Redesigned 10+ high-fidelity screens
ππΌ Implemented a design system to maintain brand guidelines
ππΌ Created visually appealing design that reflects Fandemand's brand identity
Figma, Notion, Adobe XD, Adobe Illustrator
1 month
Created a user-friendly interface that allows users to connect their online activities to the Fandemand marketplace and acquire goods and services easily
β
What we discovered through this research can be used to improve the user experience of Fandemand's mobile application. For instance, the secondary research may reveal the preferences of sports and music fans and inform design decisions. The A/B testing can reveal which design and functionality are most effective and appealing to users. The usability testing can identify usability issues, such as difficulties navigating the app or confusion around certain features, which can be addressed through design modifications or additional features. Overall, these research methods can help Fandemand better understand their users and tailor their application to meet their needs, preferences, and expectations.
Firstly, we conducted a thorough analysis of existing data and research on the digital marketplace, sports and music fans, and user behavior by studying market research reports, industry publications, academic journals, and online sources. This provided us with valuable insights on the target audience's preferences and behaviors, as well as the current trends and challenges in the digital marketplace.
Next, we created different versions of Fandemand's mobile application and tested them with a sample of users using A/B testing to determine which design and functionality worked best. We measured key performance indicators such as user engagement, click-through rates, and conversion rates to determine which version performed better. This helped us identify which design and functionality resonated more with users and informed our decisions on the final design.
Finally, we conducted usability testing to observe users as they interacted with Fandemand's mobile application to identify usability issues and areas for improvement. We conducted user testing sessions with a small group of users and recorded their behavior, feedback, and pain points. This helped us identify usability issues and areas for improvement, which we addressed before launching the final product. Overall, these research methods helped us create a mobile application that effectively meets the needs and preferences of Fandemand's target audience, while ensuring optimal usability and functionality.
In order to understand my design thinking process, I asked why I needed the features and how I was going to implement them. By breaking down the different elements and features of the app, I showcase how they work together to solve problems owners have.
Clear and consistent communication is essential when managing a team of creatives. This helps ensure that everyone is on the same page and working towards the same goals.
Creating effective mobile screens requires attention to detail. Every aspect of the design, from typography to color choices, must be carefully considered to ensure that it is consistent with the brand and user experience.
Being flexible and adaptable is crucial when working on creative projects. Changes and updates are often necessary, and being able to pivot quickly is key to ensuring that the project stays on track
Collaboration between designers, developers, and other team members is essential to creating successful mobile screens. By working together, ideas can be shared, problems can be solved, and the final product can be improved.
After completing a project, it's important to reflect on what went well and what could be improved. This reflection can be used to inform future projects and iterations, allowing for continuous improvement and growth.
I took charge of designing the presentations, implementing all branding elements, and carefully selecting relevant information that was crucial for use.
