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InnoFund is a global ecosystem of entrepreneurs, businesses, investors, and community leaders. Its collaborative approach fuels innovation and economic growth in Bermuda and beyond. They assist high-potential startups grow, scale and succeed as leading companies within the global tech economy. Entrepreneurs and startups will benefit from a network of partners, investors, talent, and global affiliate programs to support the acceleration of their trajectory.
During this project, I had the privilege of serving as one of two graphic designers. My role involved collaborating with government officials, corporate executives, community organizations, and global leaders to establish project requirements and develop a roadmap for success. I was responsible for designing the brand, participating in client meetings to discuss design concepts, and creating a variety of marketing materials to advance the project's goals and objectives. In addition to working closely with another graphic designer, I also collaborated with an immersion company, Penrose, to ensure consistent and high-quality design work. Our team's hard work and dedication resulted in a comprehensive and impactful project that received positive feedback from both clients and stakeholders. It was a pleasure to collaborate with such a diverse range of organizations and individuals, and I am extremely proud of the work we accomplished.
👍🏼 Redesigned 10+ high-fidelity screens
👍🏼 Implemented a design system to maintain brand guidelines
👍🏼 Improved website engagement by 26%
Adobe Illustrator, Wix
2 Weeks
Website Design
Building leadership and talent that demonstrates the readiness to embrace change and improve consistently.
Cultivating a diverse, equitable, and inclusive entrepreneurial ecosystem.
Leaving the power of collective genius yo identify new opportunities and increase innovation.
Creating an environment that fosters innovation and economic growth.
Name: Dan
Age: Mid-30s
Occupation: Founder of a tech startup
Location: Toronto, Canada
Education: Bachelor's degree in Computer Science
Dan is the hardworking and patient founder of a new tech startup in Toronto. He takes care of the day-to-day business operations and ensures that projects run smoothly, while also meeting the needs and wants of his customers. Dan is a problem solver who is always looking for ways to improve his business and better understand his customers. He is interested in finding a platform that offers a collaborative approach to further his customer knowledge through workshops and mentorship. Dan holds a Bachelor's degree in Computer Science and has a strong technical background. He is located in Toronto, a city that is known for its thriving tech industry. Dan is excited about the prospect of joining a community that can provide him with the resources and support he needs to take his startup to the next level.
Name: Amber
Age: Late 20s - early 30s
Occupation: Investment Banker
Location: Major city, USA
Education: Ivy League university, MBA
Amber is a driven and ambitious investment banker who is passionate about investing in the technology sector. She is looking to connect with a dedicated and tight-knit community of peers, investors, advisors, and partners who can guide her in her long entrepreneurial journey. Amber values mentorship and is eager to learn from experienced professionals in the tech industry. She is highly educated and has an MBA from an Ivy League university. Amber is located in a major city in the USA and is seeking a platform that can provide virtual workshops, mentorship, and award-winning programs to help her achieve her goals. She is excited about the prospect of being part of a community that can support and inspire her as she grows as an investor and entrepreneur.
In order to position Bermuda as a leading global InsurTech hub, it is crucial for InnoFund to attract more startups and insurance companies. To achieve this, a clear plan must be developed to establish a self-sustaining venture capital fund that can nurture startups within the Bermuda startup ecosystem. Currently, InnoFund aims to establish such a fund, but lacks a comprehensive strategy to make it a reality. To attract potential investors and identify promising startups, InnoFund plans to create an online presence and offer ongoing support to selected startups.
To Attract more startups, InnoFund will enhance its marketing efforts. This may involve partnering with industry events, creating a more visible online presence, and leveraging its network to attract potential partners. InnoFund can also explore new revenue streams, such as consulting services, training programs, and partnerships with local businesses. All of these efforts will be showcased the InnoFund website.
One soluiton for attracting more startups to InnoFund is to create an online presence through a website. The website can showcase InnoFund's portfolio of startups and provide information on how to apply for funding. It can also highlight the benefits of partnering with InnoFund, such as access to mentoring, networking opportunities, and potential partnerships with local businesses. The website can be optimized for search engines to increase the visibility and attract potential partners. Additionally, InnoFund can consider leveraging social media platforms to promote its website and attract a wider audience. By creating a strong online presence, InnoFund can increase its credibility and attract more startups.
Using a sitemap for visual presentation of the website. It provides a full overview, which then will aid in simplifying, trimming off unnecessary pages, and keeping what’s important. Using the site map, I identified what content fits together and what may disturb user flow within the InnoFund website.
Throughout the project, I gathered feedback from users through surveys, user testing, and interviews to understand their needs and pain points. This feedback allowed us to refine our design and ensure that the final product met user needs.
We went through several rounds of design iterations, incorporating feedback and making changes based on user testing. This process helped us to create a design that was effective and user-friendly.
This project was a team effort, with two designers, working together to create a successful product. Effective communication and collaboration were essential to the project's success.
In UX/UI design, small details can make a big difference in the user experience. We paid close attention to typography, color choices, and layout to create a cohesive and visually appealing design.
As designers, we have a responsibility to create designs that are accessible to everyone. We incorporated accessibility features into the design, such as alt text for images and a focus on readability.
User testing was an essential part of the design process, allowing us to validate our design choices and ensure that the final product was effective and user-friendly.
Overall, the project was a success, and we were able to create a design that met the needs of our users while also being visually appealing and easy to use. We learned a lot throughout the process and are excited to continue applying these lessons to future projects.
